The trademark book
Logos
385 logos designed in Assisi from 1979 to 2019 for hotels, restaurants, farms, events and associations: forty years of work gathered in a single book.
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Trademark & identity
A readable, unique, recognisable trademark
A professionally designed trademark is the foundation of any company or product you want to promote through the media.
It must reflect the peculiarities and nature of the company or product it represents: that is why its fundamental qualities are legibility and uniqueness. To establish itself on the market it has to be different from all the others and easy to recognise.
The book gathers the work of Francesco Mancinelli, born in Assisi in 1957: forty years of trademark design, from the first project in 1979 to the last in 2019.